yeti logo icon
Close Icon
contact us
Yeti postage stamp
We'll reply within 24 hours.
Thank you! Your message has been received!
A yeti hand giving a thumb's up
Oops! Something went wrong while submitting the form.

Designing for Emotion

By
-
March 18, 2013

Meeting new people is fun, and in the design and development start-up scene here in San Francisco, one of the most fun ways to meet new folks is by going to meet-ups.

My favorite question that I inevitably have to answer when telling a new face about myself is why I studied sociology and how it applies to design. Many people don't realize that in order to create something that users truly enjoy, the design needs to successfully appeal to their emotions and create a positive memory that stands out.

The most interesting liberal arts tie-in with design I have found is how "Maslow's Hierarchy of Needs" can be reformatted into a hierarchy of design. For those that don't remember or were never taught, Maslow's Hierarchy is a framework that states no matter who you are, every human has a basic pyramid of needs and can't ascend to the next step unless the previous has been fulfilled. From the bottom to the top they are: Physiological (the need to breathe, eat, sleep), Safety (safety from bodily harm, loss of family, property of job), Love/Belonging (intimate connection to other humans), Esteem (sense of self, respect and confidence to excel in life) and Self-Actualization (fulfillment in being creative, solving problems and following a moral code to serve other earthlings).

Maslow's approach to identifying human needs can help us understand our goals when designing interfaces as well. We could certainly live content lives existing on the bottom three levels of the hierarchy but as top tier San Franciscan designers we strive to live in that top layer. If we apply Maslow's hierarchy to interface design it would look something like this:

In the past and even today the usability tier is the pinnacle for many designs and applications. In order to create a design that users will love and come back to it is important to create a strong positive emotional impact with users by creating something that inspires joy and pleasure.

You Might also like...

Group of people working at computersZeplin's Top 5 Features for Harmonious Design-Dev Handoffs

Utilizing effective tools and seamless communication methods is our key to building top-notch products. We recently added Zeplin to our toolbox, and it's now one of our favorite additions to the handoff process.

Want to Build an App Users Will Love? Focus on UX Design

Every day over 5000 apps are submitted to the app store - some are successful, while many fail to thrive. The greatest differentiating factor is often the quality of their UX Design.

The Ultimate ADA Compliance Checklist

Web products should be designed to allow anyone to equally find, navigate, and understand your web software.

Browse all Blog Articles

Ready for your new product adventure?

Let's Get Started