We're Building the Future of Founder-Owned Service Businesses.
Yeti was founded in 2010 by Tony Scherba and Rudy Mutter with a simple mission: helping entrepreneurs turn ambitious ideas into exceptional software.
For the next fifteen years, we partnered with startups, global brands, and founder-led businesses to design and build innovative digital products. Along the way, we learned an important lesson:
Building great software is only part of building a successful product.
Again and again, we watched exceptional ideas struggle to reach their full potential - not because the technology wasn't ready, but because building a successful software business requires far more than a great product.
We realized that if we truly wanted to help founders succeed, our role couldn't end when the software was delivered. We needed to provide the capital, go-to-market strategy, and experienced guidance required to turn a great product into a successful business.
That realization transformed Yeti.
Today, we're an end-to-end investment and AI transformation partner, bringing together AI platform development, founder-first funding, and business strategy under one roof.
By supporting founders at every stage - from concept and development to go-to-market, launch, and growth - we help turn industry expertise into successful software businesses.
Our mission remains the same: helping entrepreneurs build something meaningful with technology. Today, we simply provide more of the tools they need to succeed.
Brave the Unknown
We believe the next generation of great software businesses will come from founders who have spent years solving real problems, building trusted businesses, and developing expertise that can't be replicated.
The AI era gives those founders an opportunity to build something bigger - but only if they have the right partners.
That's why Yeti exists. We combine AI platform development, founder-first funding, and business strategy to help experienced service business founders transform their expertise into products, platforms, and businesses built for long-term growth.
2010-11
Yeti is Founded and Makes the Move to San Francisco
Tony Scherba and Rudy Mutter launch Yeti out of college, helping founders and organizations turn ambitious ideas into digital products.
2014
Deploying New Tech to Transform Business Workflows
Building on its early success developing apps, Yeti begins developing solutions for complex business workflows, with projects like Paradata’s BOM Advantage, an early machine learning project, helping clients save hundreds of hours and demonstrating how software can streamline business operations.
2016-18
Yeti Gains National Recognition , From Hollywood to the Inc. 5000
Yeti builds the Gotta Go App with Chelsea Handler for her Netflix series Chelsea Does, attracting over 100,000 active users and sustaining engagement for years to come. By 2018, Yeti earns a spot on the Inc. 5000 list of America’s fastest-growing private companies
2017-19
Early Innovations in AI
In 2016, Yeti develops a natural language processing (early AI) chatbot in the Startup In Residence program and wins a contract with the City of San Francisco. By 2019 Yeti partners with Punch Bowl Social to create a self-scoring dart game powered by a custom-trained computer vision model. Years before the current AI wave, Yeti is turning emerging technology into real-world solutions.
2022-24
From Client Project to Portfolio Company
Yeti partners with GoCar to modernize its GPS-guided tour platform, using custom AI to cut tour creation time from weeks to days. Recognizing the technology's potential across the tourism industry, Yeti joins forces with GoCar’s founders to launch Sulu, an AI-powered tour creation and fleet management platform. As Yeti's first portfolio company, Sulu establishes a new model for turning successful client solutions into scalable software businesses.
2024-25
Transforming Legal Workflows With AI
Yeti begins collaborating with veteran media lawyers Alex Wade and David Burgess to explore how AI could automate complex, time-consuming legal work. After developing a promising prototype, they formalize their partnership in 2025 to launch ClearDraft, an AI-powered content clearance platform that streamlines specialist-driven workflows while keeping expert judgment at the heart of the process.
2022-24
From Client Project to Portfolio Company
Yeti formally launches its expanded partnership model as its portfolio companies continue to scale with Sulu acquiring the GoCar tour businesses and ClearDraft securing a strategic investment from News Corp.
Tony Scherba
CEO & Founding Partner
Rudy Mutter
CTO & Founding Partner
Summer Swann
Content Marketing Manager
Madeline Johnson
Chief of Staff
Laura Pulido
Product & Design Lead
Patrick Fuscoe
Senior Product Engineer
Jonny Schult
Development Lead
Cory Scharf
Senior Product Engineer
Will Harris
Senior Product Engineer
Joe Untrecht
Developer
Lauren Scherba
Head of Marketing
