More people are shopping online than ever before. In fact, U.S. e-commerce sales are predicted to reach the $1 trillion mark in 2022 for the first time ever.
That being said, e-commerce businesses still have their work cut out for them. While consumers are online and ready to buy, it's an incredibly saturated market. Additionally, big players, a.k.a. Amazon, have major dominance and act as the go-to for transactional one-off purchases.
Most businesses know that it's essential to, at the very least, have a smooth, easy-to-use website for making transactions. The slightest glitch can turn a consumer off in seconds and leave them abandoning their carts.
But even if that transaction process is as seamless as possible, a lot of e-commerce businesses are seeing that after many people make purchases, the relationship fizzles.
Why are e-commerce businesses losing customers?
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