yeti logo icon
Close Icon
contact us
Yeti postage stamp
We'll reply within 24 hours.
Thank you! Your message has been received!
A yeti hand giving a thumb's up
Oops! Something went wrong while submitting the form.

Improve Your E-Commerce Website Retention

By
Tony Scherba
-
July 25, 2022
woman preparing a package

More people are shopping online than ever before. In fact, U.S. e-commerce sales are predicted to reach the $1 trillion mark in 2022 for the first time ever.

That being said, e-commerce businesses still have their work cut out for them. While consumers are online and ready to buy, it's an incredibly saturated market. Additionally, big players, a.k.a. Amazon, have major dominance and act as the go-to for transactional one-off purchases.

Most businesses know that it's essential to, at the very least, have a smooth, easy-to-use website for making transactions. The slightest glitch can turn a consumer off in seconds and leave them abandoning their carts.

But even if that transaction process is as seamless as possible, a lot of e-commerce businesses are seeing that after many people make purchases, the relationship fizzles.

Why are e-commerce businesses losing customers?

Continue reading on Inc.

Tony Scherba is a CEO + Founding Partner at Yeti. Tony has been developing software since high school and has worked on digital products for global brands such as Google, MIT, Qualcomm, Hershey’s, Britney Spears and Harmon/Kardon. Tony’s writing about innovation and technology has been featured in Forbes, Huffington Post and Inc. At Yeti, Tony works on strategy, product design and day to day operations, hopping in and working with the development teams when needed. Follow Tony on Twitter.

You Might also like...

What Separates User Experience and User Interface Design?

UX and UI design are easy to confuse. Before hiring one or the other, consider each role's goals, duties, and misconceptions.

What's the 'Right' UX and UI? Ask Your Users

Understanding the relationship between UX and UI is important for anyone designing and developing user-focused tech products. So what exactly are they?

3 Service-Layer Strategies to Make Your IoT Product’s UX Shine

Want to crush the competition with your IoT device's service layer? Just follow the following 3 expert tips.

Browse all Blog Articles

Ready for your new product adventure?

Let's Get Started