User Journey Maps document the path and actions your typical user will take while using your product.
The value of a User Journey Map is that it documents the value your product will provide for its users. It goes beyond just the typical design process of wire framing and describes how someone will find and decide to interact with a product. It is critical for the success of a product for it to match the expectations user have for it.
Not all questions can or should be answered by a wireframe and it will save your development and design team serval cycles to hash it out early. Additionally having a clear idea of this journey laid out will ensure the product you’re building fits within the journey of the people using it and no part is disjointed.
You’ll spend less time building features that may or may not be used.
Grab our User Persona Template to understand how to set up user personas as well as see some examples of both B2B and B2C completed personas. Then use the templates to walk through the development of your own, unique personas!
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