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How to Build Human-Centered Technology

Tony Scherba
October 26, 2015

Remember the Ctrl-Alt-Delete Wand? It was a handheld tool that could reach the Ctrl, Alt, and Delete keys on a standard-size keyboard back in the late 1990s.

Sure, it accomplished a purpose, but did it catch on? No, because it's a useless tool, requiring more energy to reach for than the alternative of accomplishing the task by hand. This Rube Goldberg machine overcomplicated a problem people didn't really have.

To be relevant, technology must have compelling use cases for resolving problems. The most important question to ask when creating a new technology isn't whether it's cool, cheap, or flashy - the most important question to ask is, "Can this improve people's lives?"

Read the full article here:

Tony Scherba is a CEO + Founding Partner at Yeti. Tony has been developing software since high school and has worked on digital products for global brands such as Google, MIT, Qualcomm, Hershey’s, Britney Spears and Harmon/Kardon. Tony’s writing about innovation and technology has been featured in Forbes, Huffington Post and Inc. At Yeti, Tony works on strategy, product design and day to day operations, hopping in and working with the development teams when needed. Follow Tony on Twitter.

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