The healthcare industry isn't necessarily known for its forward-thinking philosophy on the user experience.
Everyone, from patients to providers to insurers, is used to navigating complex menus, clunky forms, and outdated designs. Plus, it seems like just about every healthcare organization uses a unique interface, which just makes things more confusing for users.
UX design in healthcare is in dire need of growth. The bar is so low, in fact, that even minor improvements could go a long way toward happier users.
Users deserve simple, smart systems that they can easily navigate. There are three ways, in particular, that UX designers can bring positive, user-focused change to the healthcare world.
Read the full article on ReadWrite.
E-commerce businesses lose 20% - 30% of their customers each year. Keep them coming back with our top 3 tips for customer loyalty.
Here at Yeti we love learning new things, so twice a month we open up the floor to presentations on areas of personal expertise. Our awesome developer, Kevin, recently gave this presentation on the importance of readability.
User testing is a method of gathering feedback quickly so you can evaluate an idea, feature, or full product in order to ensure that what you are creating will actually serve the user you are targeting.