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New Survey Report: The State of Virtual Reality in 2016

Tony Scherba
September 8, 2016

San Francisco, CA - September 8, 2016 - Today, Yeti LLC ( released the results of a survey, “The State of Virtual Reality, 2016”, examining the current state of virtual reality (VR), conducted among product developers at US-based companies that are either VR-centric or just beginning to dabble in the space.

The survey report explores:

“Our team is extremely excited about the emergence of virtual reality and what it can do for both enterprises and consumers ,” said Yeti CEO Tony Scherba. “We decided to conduct this survey in an effort to see how excited other product developers were, and - more tangibly - how the burgeoning interest in VR is actually playing out.”

One of the biggest surprises revealed by the survey is that 54 percent of respondents said they were more optimistic about the long-term future of augmented reality (AR) versus VR, compared to 34 percent who were more optimistic about the future of VR. Twelve percent indicated that they weren’t sure.

Additionally, 85 percent said they either already have VR projects underway, or will within 1-2 years. The majority also already have at least one VR-capable developer on staff, but recognize that they are not staffed to handle their larger VR-related ambitions. Over half indicated they would be likely to hire external support.

However, the growth of VR is not without challenges. As with most emerging and as-yet unproven technologies, VR projects face budget challenges. Forty percent of respondents cited this as a major obstacle in moving VR ahead in their organizations. Additionally, despite the enthusiasm for VR that respondents demonstrated, 40 percent admitted to having only an average or below average understanding of the VR development process.

After seeing the results of the survey, the Yeti team offers seven recommendations for product developers or others interested in incorporating VR into their plans, including:

For more information, please read the full report or visit Yeti’s Resource Center.

Tony Scherba is a CEO + Founding Partner at Yeti. Tony has been developing software since high school and has worked on digital products for global brands such as Google, MIT, Qualcomm, Hershey’s, Britney Spears and Harmon/Kardon. Tony’s writing about innovation and technology has been featured in Forbes, Huffington Post and Inc. At Yeti, Tony works on strategy, product design and day to day operations, hopping in and working with the development teams when needed. Follow Tony on Twitter.

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