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New Whitepaper: The “Internet of Things” Will Be Obsolete by 2020

Tony Scherba
April 26, 2016

In a new whitepaper, “Living, Learning and Working in 2020 with the Internet of Things,” San Francisco-based product development and design studio, Yeti LLC, takes a look at how the Internet of Things (IoT) is already impacting five key arenas of everyday life, and how in-development products will continue our march towards a new standard of technology-based living.

“Experimenting with and learning from emerging trends is a big priority at Yeti because we know our clients rely on us to be as innovative as possible,” said Yeti CEO Tony Scherba. “We wrote this whitepaper because we noticed that a lot of companies we encountered were looking at IoT as a feature for their products when instead they could use it as a service, which is limiting. We believe that the right IoT strategy can enhance and improve not only the experience of the user, but a product’s value and marketability as well.”

The whitepaper also makes three key predictions for 2020: (1) The IoT will blur the line between products and services, (2) Hardware and software engineering will become one, and (3) We will stop calling it IoT because it will be the new standard. It also takes a deeper look at how the IoT is currently playing out and will continue to evolve in five key areas.

Click here to download “Living, Learning and Working in 2020 with the Internet of Things.” You can also visit Yeti’s Resource Center to learn more about how the company thinks and works.

Tony Scherba is a CEO + Founding Partner at Yeti. Tony has been developing software since high school and has worked on digital products for global brands such as Google, MIT, Qualcomm, Hershey’s, Britney Spears and Harmon/Kardon. Tony’s writing about innovation and technology has been featured in Forbes, Huffington Post and Inc. At Yeti, Tony works on strategy, product design and day to day operations, hopping in and working with the development teams when needed. Follow Tony on Twitter.

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