Privacy Policy

Last update:
September 29, 2026

This policy explains what personal information Yeti Technologies ("Yeti," "we," "us") collects through yeti.co, how we use it, and the choices you have.

This policy covers our website, the forms on it, our email newsletter, and our webinars and events. It does not cover work we do with portfolio companies or clients, which is governed by the agreements we sign with them. Operating Engine, Yeti's AI transformation platform, has its own privacy policy.

Information we collect

Information you give us. We collect what you enter when you:

  • Contact us, which may include your name, email address, company, and message
  • Sign up for our newsletter, which includes your email address
  • Register for a webinar or event, which may include your name, email address, company, and job title

Information collected automatically. When you visit the site, our hosting provider and the tools we use may collect technical data. This includes your IP address, browser type, device type, pages visited, referring page, and the date and time of your visit.

Information from cookies. Some of this data is collected through cookies and similar technologies. See "Cookies and analytics" below.

We do not ask for sensitive information, such as government ID numbers, financial account numbers, or health information, through this site. Please don't include it in form messages. If we move forward on a partnership, we'll collect business information separately under a written agreement.

How we use information

We use the information we collect to:

  • Respond to your message or inquiry
  • Evaluate potential partnerships with founders and their businesses
  • Send our newsletter and updates about Yeti, if you sign up (you can unsubscribe at any time)
  • Run webinars and events you register for, and send related reminders and follow-ups
  • Run, secure, and improve the website
  • Understand how visitors use the site
  • Comply with legal obligations and protect our rights

We do not sell your personal information, and we do not use it to make automated decisions that have legal or similarly significant effects on you.

Cookies and analytics

Cookies are small files stored on your device. We use them to keep the site working and to understand how visitors use it. We use these providers:

  • Webflow hosts the site and serves pages. It sets essential cookies for security and site function.
  • HubSpot runs our forms, newsletter, and customer relationship management, and tracks visits so we can connect form submissions to site activity. It sets analytics cookies such as hubspotutk, __hstc, __hssc, and __hssrc.
  • Google Analytics measures traffic and how visitors use the site. It sets analytics cookies such as _ga and _ga_*.
  • unpkg delivers a code library for smooth scrolling. It does not set cookies, but it receives your IP address when files load.

Your choices. You can block or delete cookies in your browser settings, and you can opt out of Google Analytics with Google's opt-out browser add-on. The site will still work if you block analytics cookies. We honor Global Privacy Control signals where the law requires it.

How we share information

We share personal information only in these cases:

  • Operating Engine. Operating Engine is a Yeti product, also operated by Yeti Technologies. Information you give Yeti may be used across Yeti and Operating Engine, for example to follow up about Operating Engine services that fit your business.
  • Service providers. Companies that help us run the site and our business, such as Webflow (hosting), HubSpot (forms, email, and customer relationship management), Google (analytics), and Zoom (webinars). They may use your information only to provide services to us.
  • Legal reasons. When required by law, or to protect the rights, safety, or property of Yeti, our users, or others.
  • Business transfers. If Yeti is involved in a merger, acquisition, or sale of assets, your information may transfer as part of that deal.
  • With your consent. In any other case where you ask us to or agree that we can.

We do not share your information with our portfolio companies.

We do not sell personal information or share it for cross-context behavioral advertising.

Data retention and security

We keep personal information only as long as we need it for the purposes in this policy, unless the law requires us to keep it longer. If you ask us to delete your information, we will, unless we're legally required to keep it.

We use reasonable administrative, technical, and physical safeguards to protect your information. No website or online service is completely secure, so we can't guarantee absolute security.

Your privacy rights

Depending on where you live, you may have the right to:

  • Know and access the personal information we hold about you
  • Correct information that is inaccurate
  • Delete your personal information
  • Opt out of marketing emails, using the unsubscribe link in any email
  • Opt out of the sale or sharing of personal information (we don't sell or share it, but you can still ask)
  • Not be discriminated against for using any of these rights

California residents. Under the California Consumer Privacy Act, as amended by the CPRA, you have the rights above. In the past 12 months, we collected identifiers (such as name and email), professional information (such as company and job title), and internet activity data (such as pages visited), for the purposes described in this policy. We have not sold or shared personal information.

Residents of other US states. Residents of states with similar privacy laws, including Colorado, Connecticut, Virginia, and others, have similar rights.

How to make a request. Email marketing@yeti.co. We'll verify your identity and respond within the time the law requires, usually 30 to 45 days. You may use an authorized agent to make a request for you.

Other things to know

Children's privacy. Our site is for businesses and isn't directed to children under 16. We don't knowingly collect personal information from children. If you believe a child has given us information, contact us and we'll delete it.

International visitors. We are based in the United States, and the providers we use store data in the United States. If you visit from another country, your information will be transferred to and processed in the United States.

Links to other sites. Our site links to other websites, such as our portfolio companies' sites and LinkedIn. We aren't responsible for their privacy practices, so please review their policies.

Changes and contact

Changes to this policy. We may update this policy from time to time. When we do, we'll change the effective date at the top. If the changes are significant, we'll give more prominent notice.

Contact us. Questions about this policy or your information can go to:

Yeti Technologies
Attn: Privacy
P.O. Box 3964
Truckee, CA 96161
marketing@yeti.co