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New Whitepaper: Enterprise Implications & New Trends in AR & VR

Tony Scherba
August 23, 2016

San Francisco, CA - August 23, 2016 - Today, a new whitepaper from San Francisco-based design and development firm, Yeti LLC (, explores the differences between augmented reality (AR) and virtual reality (VR).

The whitepaper was inspired by a survey conducted by Yeti that showed that while 95 percent of product developers surveyed are optimistic about the future of VR, only 54 percent currently have VR projects in progress.

“Right now, AR and VR hardware and software are improving quickly and dramatically in the consumer market, which means that curiosity and eventually adoption are going to increase,” said Tony Scherba, CEO and cofounder of Yeti. “At Yeti, we think it’s crucial that companies understand how AR and VR can be used to solve problems and create new experiences in order to surprise and delight their customers.”

The whitepaper explores creative applications of AR and VR across fields that aren’t traditionally technology-driven, such as healthcare, art and design, education, and others.

How AR and VR can transform industries:

The whitepaper also provides an outlook on how AR and VR will evolve over the next 20 years, from relatively simple things like improving operational efficiency and intelligence to becoming one with artificial intelligence so that human and computer can work in conjunction with each other more fluidly.

“In twenty years, we expect the world as we know it to be more malleable,” said Scherba. “We’ll see flexible narratives switching between the real and the virtual, enabling us to live and work in whichever space is conducive to our needs and goals.”

Click here to download “Augmented and Virtual Reality Are Here: How Will Your Company Use Them to Explore New Worlds?” For more resources from Yeti, including whitepapers, webinars, slideshares, and more, please visit

Tony Scherba is a CEO + Founding Partner at Yeti. Tony has been developing software since high school and has worked on digital products for global brands such as Google, MIT, Qualcomm, Hershey’s, Britney Spears and Harmon/Kardon. Tony’s writing about innovation and technology has been featured in Forbes, Huffington Post and Inc. At Yeti, Tony works on strategy, product design and day to day operations, hopping in and working with the development teams when needed. Follow Tony on Twitter.

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