In early March, as cities nationwide began shutting down due to COVID-19, it quickly became apparent to the team at Early Learning Lab that parents and caregivers of young children were suddenly in desperate need of help.
Once reliant on daycare, preschool and kindergarten to assist with the education and care of their children, parents were now abruptly faced with becoming their sole sources of learning and support.
This change came quickly, leaving many without the tools and resources necessary to keep their children happy, healthy and learning while at home.
Early Learning Lab, a non-profit organization dedicated to equipping teachers, parents and caregivers with better ways to help children aged 0-5, and the team at Yeti realized that they could help by creating a curated and comprehensive source of tools and resources for parents and caregivers. The result was the Stay Play Grow app.
Stay Play Grow puts dozens of valuable resources at the fingertips of families of young children. To help users quickly navigate to the help they need, resources are broken up into 6 categories:
Stay Play Grow was designed with simplicity in mind. Because we wanted to ensure that the application could be accessed by users across generations - from young children to great-grandparents- we knew we needed to create an easily navigable, cut and dry user experience. Users are able to simply access the resource they need, and then favorite it for even simpler return use.
It was crucial to get these tools and resources into the hands of those who needed it as quickly as possible and so time was of the essence while developing this application. The Yeti team was able to finish the app in around 2 weeks - less time than it took the App Store to approve it.
While it was important to build this application quickly, longevity was also an important factor in it’s design. To ensure that Stay Play Grow remains a valuable source of information and resources even after this pandemic has passed, we built in a CRM system that allows the Early Learning Lab team to continually add new content to the application.
The Yeti team is excited to share Stay Play Grow with those who have young children in their lives. It’s free and available in both the App Store and the Google Play Store. We hope you’ll find it to be a helpful and valuable tool during this difficult time!
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