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The Crypto Hype Cycle Explained

Tony Scherba
March 29, 2023

Why is it that some days financial analysts say crypto is the next big thing and other days they advise you to invest elsewhere?

When most people hear the words "blockchain technology," they think of cryptocurrencies. And depending on the year, "crypto" will either get people very excited or make their brains shut off and their eyes roll.

This is probably because it seems like every 24-hour news cycle shares the latest crypto scandal, or news of how different currencies are plummeting while others are soaring.

Jim Cramer, host of CNBC's Mad Money and Investing Club, for example, has gone from suggesting putting up to 5 percent of your investments in crypto because "There are fortunes made in crypto" to saying things like, "I would not touch crypto in a million years."

Continue reading on INC.

Tony Scherba is a CEO + Founding Partner at Yeti. Tony has been developing software since high school and has worked on digital products for global brands such as Google, MIT, Qualcomm, Hershey’s, Britney Spears and Harmon/Kardon. Tony’s writing about innovation and technology has been featured in Forbes, Huffington Post and Inc. At Yeti, Tony works on strategy, product design and day to day operations, hopping in and working with the development teams when needed. Follow Tony on Twitter.

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