What the Heck Is Web3?!

Tony Scherba

December 7, 2021

When most people hear "blockchain technology," they think of Bitcoin and other cryptocurrencies that folks have been investing in at the right time to try to get rich quick.

With all the hype it can be easy to dismiss, but most aren't aware that this technology has evolved to create a new form of ownership, not just of money but of organizations, art, all forms of digital property and even historical artifacts. The possibilities are endless.

It is actively breaking down barriers to finance and fundamentally changing the way we deal with money (and all forms of property) online.

What business owners really need to be paying attention to is the application layer being developed as it will inevitably impact many businesses in the future. It's like when smartphones got apps, at first it was mostly just games but it introduced new ways we did things with our phones. Web3 is the app layer of blockchain and is introducing new ways we will use The Internet.

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Tony Scherba is a CEO + Founding Partner at Yeti. Tony has been developing software since high school and has worked on digital products for global brands such as Google, MIT, Qualcomm, Hershey’s, Britney Spears and Harmon/Kardon. Tony’s writing about innovation and technology has been featured in Forbes, Huffington Post and Inc. At Yeti, Tony works on strategy, product design and day to day operations, hopping in and working with the development teams when needed. Follow Tony on Twitter.