Here's what changed for GoCar:
- Tour creation went from taking weeks to hours, bringing the cost to onboard new locations down significantly
- Fleet management upgraded to a smooth, easy-to-use one system
- Check-ins are now automated so staff can spend more time with customers
- Billing overages that sometimes used to go unbilled are now charged automatically
- Telematics incorporated in the application encourages better driving behaviour and brings down insurance costs
- The user experience is improved and seamlessly encourages users to continue exploring driving upsell revenue and margins
- Software licenses to third party operators adds a separate income stream
As Nathan shared, “Partnering with Yeti has fundamentally transformed GoCar's trajectory. Together, we've reimagined workflows and designed the business to scale beyond what was previously possible. Having a partner that understands the business dynamics at play and the software systems to take advantage of present opportunities is priceless.”
Margins are up, customers get a better experience, and GoCar has expanded to new locations. It's now a multimillion dollar tour rental business on track to double revenue in 2027.
Plus, Sulu also powers tours for other operators, including Big Bus. For Yeti, it's a clear example of our model: a founder with deep industry knowledge, a proven service business, and the AI and product work to unlock the bottlenecks and turn it into a software platform.
