EMME is a fashion tech platform on a mission to make high-quality, personalized style advice accessible to everyone.
The EMME app reimagines the world of personal style by connecting users with professional stylists in real time - anytime, anywhere. With just a tap, clients can browse curated stylist profiles, schedule instant or future consultations, and receive personalized guidance tailored to their preferences, budget, and lifestyle.
By blending industry expertise with cutting-edge technology, EMME transforms the once-exclusive realm of personal styling into an accessible, on-demand experience for all.
Personal styling has long been confined to the few who can afford it, leaving most users without access to timely, personalized fashion guidance. The EMME team saw three core user pain points:
Limited Accessibility to Professional Styling Services
Users often struggle to find and book quality stylists due to geographic, scheduling, or discoverability barriers.
Lack of Real-Time Fashion Advice
There was no easy way for someone to hop on a quick call with a stylist when facing an urgent wardrobe decision.
Difficulty Finding Personalized Matches
Users needed a more effective way to connect with stylists who align with their style, budget, and preferences.
Yeti partnered with EMME from the earliest stages of product conception, taking on the challenge of bringing their vision to life through an MVP that would serve as the foundation for a future, feature-rich platform. This included translating EMME’s ideas into intuitive user flows, developing a deep understanding of the apps users, seamlessly integrating essential third-party tools for video calls, scheduling, payments, and authentication and more.
Throughout the process, Yeti collaborated closely with the EMME team to ensure every design and technical decision aligned with their broader goal of redefining access to personal styling.
The first phase of the project focused on establishing a strategic and creative foundation for EMME, transforming the team’s bold vision into a tangible, testable product experience.
During this phase our goal was to bring clarity to the user experience and ultimately create a high-fidelity clickable prototype that could simulate real-world usage and serve as a blueprint for the technical planning and development work ahead. Our process during phase one included:
To ensure EMME stood out in a crowded fashion-tech landscape, we began by analyzing leading fashion, beauty, and teleconsultation apps, with the goal of surfacing common pain points, and opportunities for innovation. To help us understand the needs of our users, we developed detailed user personas for each of our user types: clients and stylists, capturing their motivations and frustrations.
With personas and research in hand, we crafted storyboards to visualize how users would move through EMME—from signing up and exploring stylists to scheduling and completing a video consultation. These narratives helped the team align on the app’s functionality and flow before diving into layout specifics. From there, we developed low-fidelity wireframes that focused on structure and interaction logic.
As a fashion-focused product, EMME needed to feel polished and on-brand from the very first interaction. Our design team created a style guide to ensure visual consistency across the app—defining typography, color palettes, iconography, and UI components that reflected EMME’s identity.
To bring the experience to life, we transformed the polished designs into a fully interactive Figma prototype, allowing stakeholders to navigate the core user journeys—such as onboarding, stylist selection, booking, and consultation—and provide feedback in context. Beyond its value as a validation tool, the prototype became a north star for the engineering team as we moved into development during Phase 2.
After completing the clickable prototype, we moved into phase two - the development of an MVP for the EMME platform. An MVP is a streamlined version of an app, containing only the most essential features needed to deliver value to users and validate the product concept. MVPs allow teams to test core functionality, gather feedback, and reduce risk before investing in full-scale development.
For EMME, creating an MVP meant launching a working platform that could enable real-time stylist booking and seamless client-stylist interactions, while also laying the groundwork for future growth. We approached development iteratively, delivering features in sprints and validating functionality every step of the way. Phase two included:
To bring EMME’s core functionality to life, we built the apps integral tools, including onboarding flows, session management, and consultation tools.
Third-party integrations played a central role in this phase: Zoom was integrated to facilitate client video calls, Calendly for handling scheduling logistics, Stripe powered secure payment processing, and Auth0 enabled flexible, secure authentication.
We chose and integrated each of these carefully, to ensure a seamless experience across the user journey while reducing the need to reinvent infrastructure-heavy components.
To enable tailored styling experiences, we implemented profile-building tools for both clients and stylists. Clients could define their fashion preferences, favorite brands, and personal style, while stylists could showcase their expertise through bios, past work galleries, availability calendars, and pricing tiers. This mutual profiling system laid the groundwork for smart matching and personalized interactions.
At the heart of the EMME platform is the ability for users to seamlessly discover, book, and consult with stylists in real time. We developed scheduling functionality that supports both instant and future bookings, integrating payment flows that clearly communicate cost and session timing. Stylists, in turn, could manage their sessions, control availability, and track earnings—all within a unified dashboard experience.
By the end of Phase 2, EMME had a stable MVP ready for closed beta testing. We prepared the infrastructure for both internal reviews and limited external release, allowing the team to onboard early users and stylists. This final step before public launch was designed to gather real-world feedback, fine-tune key flows, and build momentum ahead of the broader rollout.
EMME’s platform is now positioned for launch with a polished, real-world product that delivers on the original vision: real-time fashion advice made simple, scalable, and accessible.
Through the collaborative work of Phases 1 and 2, we achieved:
We’re currently working on phase 3 of the Emme Project, so stay tuned for the apps public launch, which will include new and optimized features!
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