Bringing Order to Ordering

To better support their work, ProCraft partnered with Yeti to build an internal platform that would streamline the equipment ordering process for project crews. The new system needed to provide an intuitive shopping experience, integrate with ProCraft’s existing inventory management system (Acumatica), and reduce the operational overhead caused by a manual, email-based workflow.

Challenge

ProCraft reached out to Yeti for support in streamlining their internal ordering and fulfillment operations, which relied heavily on manual coordination and email-based communication.

At the time, their process looked something like this:

• Construction teams submitted bulk equipment requests to a shared ProCraft email inbox.
• ProCraft staff manually reviewed each email, checked inventory availability in their ERP system (Acumatica), and responded to teams individually.
• Orders were tracked across separate systems, with no centralized visibility or consistent status updates.

As demand and operational complexity increased, the workflow became increasingly inefficient—delaying order fulfillment, raising the risk of human error, and making it difficult for project crews to reliably see what ProCraft had in stock.

To solve these challenges, ProCraft partnered with Yeti to design and develop an internal eCommerce storefront that would streamline the ordering process and lighten the load on their sourcing team. The solution also needed to meet several key requirements: it had to be built on Shopify, minimize custom coding to reduce maintenance, deliver a Home Depot–style shopping experience, and integrate seamlessly with Acumatica.

Solution

Yeti collaborated closely with ProCraft and Truebeck to build an Ecommerce storefront that would streamline and improve their equipment ordering and fulfillment process.

We began by setting up and testing the key third-party platforms that would make up the new ordering system. Since much of the functionality relied on how Shopify and Acumatica would integrate, our first task was to  identify limitations, and document how data could flow between systems.

We then created detailed workflows showing order intake, fulfillment, and project association, as well as a and feature set aligned with ProCraft’s operational needs and budget

With a plan in place, we began building a custom Shopify storefront tailored for internal use which included:

• Login-gated access through Procraft’s Microsoft SSO to ensure only Truebeck employees can browse and order
• Familiar product browsing that mimics a Home Depot-style catalog, making it easy for users to search, filter, and discover what’s available
• Shopping cart + checkout flows that allow orders to be submitted directly without ayment—since invoicing is handled separately
• An Acumatica integration that syncs all orders into ProCraft’s inventory system automatically, drastically cutting down on manual processing

We also developed several custom features critical to ProCraft’s workflows:

• A dropdown to associate each order with a specific Truebeck construction project
• The ability to request a custom quote or submit a request for items not listed
• Order history and status views to improve visibility and reduce repeat requests

Throughout the build, we emphasized reusability, minimal custom code, and mobile responsiveness—ensuring the system would be easy to maintain and intuitive for busy crews to use on job sites.

Before launch, we worked with ProCraft to identify a pilot construction project to test real-world usage. Through testing we were able to validate the end-to-end workflow from crew submission to order fulfillment, and train the ProCraft team on the systems functionality and back-office tools

After thorough testing and staff training, the platform was officially launched—and immediately began reducing the load on ProCraft’s inbox while delivering a smoother ordering experience for Truebeck’s crews.

Outcome

The new internal eCommerce platform transformed ProCraft’s ordering process from a chaotic inbox to a structured, reliable storefront. Key results included:

• Drastically reduced order intake time, estimated to be cut by more than half
• Improved order accuracy, reducing costly miscommunications and double handling
• Higher visibility for crews, empowering them to see what’s in stock and reducing one-off, out-of-scope requests
• A scalable foundation, with built-in flexibility for adding new features and workflows over time

Most importantly, the platform made life easier for both ProCraft’s internal team and the on-site construction crews—allowing them to spend less time chasing down materials and more time focused on the build.