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The future of any startup hinges on it's ability to hit development home runs early on. 7 in 10 upstart tech companies fail within the first two years, so getting development process correct from the get-go is crucial to your company's success.
At Yeti we use a process we call “Applied Agile” to ensure that everything we develop works and makes sense for the target audience and our executive stakeholders. It's helped us avoid the common pitfalls of development and allows us to work together to build stronger prototypes and products.
In our experience we've found that sticking to the following three principles allows use to overcome development obstacles and create better products. Continue reading at Entrepreneur.com.
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