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2025 started off slowly for the Yeti team, but it didn’t stay that way for long.
As the year unfolded, momentum steadily built, and it ultimately became one of our most exciting and impactful years yet. Along the way, we had the chance to collaborate on meaningful products, rethink and improve our internal processes, form partnerships we’re incredibly proud of, and even take the first steps toward a major new venture we’ll be announcing in early 2026.
Before we get ahead of ourselves, though, it’s worth pausing to reflect on the work that defined the past year. Below, you’ll find highlights from the projects we worked on in 2025, along with links to in-depth case studies if you’d like to explore each engagement in more detail. And to our partners on these projects—thank you for making this such a rewarding year.
To kick off the year, we ran an internal AI hackathon to explore how emerging AI tools could transform the way we work. What started as experimentation quickly turned into real results—powering new internal workflows, increasing efficiency, and shaping how we now help clients integrate AI into their own products and processes.
Learn more about the hackathon
Read about the lessons we learned
This year we partnered with Truebeck to design and launch two separate internal tools: Procraft, streamlines their procurement process, and O3 Notes, a tools that improves their people management processes. These tools helped reduce friction across teams, improved visibility into internal operations, and laid the foundation for scalable growth within the organization.
We teamed up with EMME to build and launch a platform that connects personal stylists with clients on demand. The product focuses on speed, ease of use, and high-touch personalization—making it simple for users to get expert styling support exactly when they need it, while giving stylists a powerful new way to reach clients.
Our ongoing partnership with ChangeEngine continued this year as we built out a suite of AI-powered tools for the HR space. These features were designed to help HR teams work more efficiently, gain better insights, and deliver more personalized experiences—without increasing operational overhead.
Read the Change Engine Case Study
With Quoiden, we’re tackling one of the most meaningful challenges in healthcare: connecting people with rare conditions to potentially life-saving clinical trials. This project focused on clarity, trust, and accessibility—ensuring patients and families can navigate complex medical information with confidence.
Case Study Coming Soon!
Over the fall, we teamed up with I’m Good to help build a product that encourages people to drink less in a fun, non-judgmental, and gamified way. The experience is designed to feel supportive rather than prescriptive, helping users build healthier habits without pressure or shame.
Case Study Coming Soon!
Reinventing Media Law with AI
In partnership with our friends at ClearDraft, we helped build an AI-powered platform that’s reshaping how legal clearance is done in the media industry. This year marked major progress, from product development to early traction, and we’re laying the groundwork for a global expansion and a major go-to-market push in the year ahead.
Read the ClearDraft Case Study
With Voro, we built a social discovery app that’s gaining strong traction during its beta phase. The platform is set to launch in January in Los Angeles and Denver, and we’re excited to see how it grows as it brings people together around shared interests and experiences.
Case Study Coming Soon!
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