Yeti Presents: “The Definitive Guide to Product Design Sprints”

“The Definitive Guide to Product Design Sprints” begins with identifying a key component: who should be involved in a product design sprint, and how they should be involved. “Hosting a strategy workshop ahead of the sprint has been crucial in getting our clients and our team on the same page,” said Yeti founder and CEO, Tony Scherba. “Once we’ve nailed down who needs to be involved in which part of the process - from creative input to buy-in at certain stages - we can move into the work.”

Yeti identifies 5 Stages to Design Sprints, which take place across five business days: Understand, Diverge, Converge, Prototype, and Test. “It’s best to start a design sprint on a Monday so you have everything time-boxed into one week,” added Scherba.

In addition to outlining the 5 Stages to Design Sprints, Yeti also includes key tips to make the overall experience a successful one, including:

• Designate a single facilitator to manage the sprint and corral others as needed
• Choose the right physical space and make it a device-free zone
• Keep an open mind and be prepared to improvise
• Accept that your tested prototype could be a total bust, but even failure can provide valuable lessons

“The point of the sprint isn’t to build a working prototype; it’s to prove a concept,” said Scherba. “Once you’ve done that, you can move into a more formalized prototyping process.” For more information on prototyping, check out Yeti’s “Ultimate Guide to Prototyping Success”.

To download the whitepaper, please visit “The Ultimate Guide to Product Design Sprints.”

For more research and resources from Yeti, please visit the company’s Resources page.